Graphic design is a collaborative process between a designer and client. The term "graphic design" can also be referred as to a number of creative and professional developments that aim attention at communication and presentation. A graphic designer may use a process of reproduction, visual arts and page layout techniques to produce the final result. Graphic design often refers to both the process (designing) by which the communication is created and the products (designs) which are generated.

Common uses of graphic design include logos and branding, web sites, advertisements and product packaging. For example, a product package might include a logo or other artwork, organized text and pure design elements such as shapes and color which unify the piece. Composition is one of the most important features of graphic design, especially when using materials or different aspects.