Marketers Take Their Lumps When Targeting Emerging Markets
25 March 2010
U.S. Food Giants Tailor Products, Marketing to International Palates (Los Angeles Times)
When it comes to marketing globally, all companies should clearly understand this truism: just because a marketing strategy works in your home country does not mean it will work in other countries. This story offers support for this truism as it presents several examples of companies who experienced problems marketing their products in different areas of the world.
In particular, companies are finding the marketing methods designed to meet customers’ needs in emerging markets
Read more: Marketers Take Their Lumps When Targeting Emerging Markets
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