New Web Design News
10 Ways Geolocation is Changing the World
27 July 2010
This post was written by Rob Reed. He is the founder of MomentFeed, a location-based marketing, strategy, and technology firm. Location technologies are transforming how we experience, navigate, and ultimately better our world. From the global to the local, here are #10Ways geolocation is a positive force for good. Social media has changed the world. It has revolutionized communications on a global scale, and the transformation continues with every status update, blog post, and video stream. The global citizenry has become a global network. Since becoming widely adopted just a couple years ago, social media has supercharged social action, cause...Moving from Fragmented to Segmented Online Marketing
01 July 2010
Companies today have a virtual smörgåsbord of options when it comes to marketing their products and services online. Lack of expertise, numerous tactical options, pressure for sales in a down economy and the tendency to chase shiny objects cause many online marketing efforts to be fragmented. I really doubt that a significant waste of effort and disconnect [...]7 Benefits of Partnering SEO PR
10 June 2010
There are many intersections between earned media and organic search engine rankings, so it makes sense that they would work well together. The PR industry is in an interesting situation right now with so much of the traditional media world moving to digital media. Whether they admit it or not, journalists rely on PR professionals [...]POLL - If you could only choose one which social networking site would you use for your business
12 May 2010
Facebook, LinkedIn, Twitter, blogs. Where do you focus your limited time, energy and resources? The Facebook experts say you have to have an active page for your business... The LinkedIn experts say you have to host and be active on groups in order to really leverage LinkedIn... The Twitter experts say you have to actively share content and conversation... And then there's your blog. In order for a business blog to work, it's important to post relevant, valuable content consistently and constantly. How do you do it all without losing your mind? Which social networking site is your priority, your...SEO Google Style Interview with Maile Ohye
10 May 2010
Spotlight on Search Interview with Maile Ohye, Developer Programs Tech Lead at Google Spotlight on Search is an interview series that shines a light on search marketing professionals to learn more about the nature of their work, differences in SEO amongst categories of web sites and of course, SEO tips, tactics and useful tools. Maile Ohye has [...]Army Golden Knights Jumping in to Social Media
27 August 2010
Army Strong Stories is a program to draw attention to the real life and experience of being in the Army through soldier stories communicated via media socially. Recently Greg Swan of the Minneapolis Public Relations firm, Weber Shandwick, that is behind the Army Strong Stories campaign contacted me with a compelling opportunity to create my own [...]Smarter Ways to Get Content Ideas for B2B Blogs
06 July 2010
One of the most common challenges of business blogging is sourcing content. The range of things that can interrupt content creation are important obstacles to overcome because without content there is little reason for readers to return. Blogs are fairly easy to start and if you’ve been a reader of this blog, chances are pretty [...]Getting Marketing Development Teams Working Together – SES Toronto
10 June 2010
It’s a common story: an online marketing professional returns from a conference full of exciting new ideas and tactics, only to fail at selling those ideas internally. In many cases, marketing and IT/development professionals don’t always understand each other, and as a result potentially high value projects stall out and never see the light of [...]YouTube Search Stories - Tell Your Story in 35 Seconds
15 May 2010
Recently YouTube debuted a video creation tool called Search Stories. The idea is that every search tells a story. It's super simple to use and outputs a 35 second video - with sound track - that tells your story via Google search results. You input up to 7 search terms. You then select whether results are from all Web pages, images, blogs, Google maps, news, products or books. A screen shot of what will show in the video is provided so you can decide if the search tells the right story.This works the best if you have a lot of...Social Media ROI - Socialnomics video
09 May 2010
Do you ever wonder if there is any return on investment (ROI) for the time you spend on social media? Apparently I've been living under a rock because somehow I missed this video that was posted in November 2009 by Eric Qualman, author of Socialnomics. It's been viewed nearly 200,000 times! If you have been skeptical about integrating social marketing into your business, this video may change your mind... (click here if you can't see the video) What social marketing tactics are you currently using in your business? Blogging? Facebook? Twitter? LinkedIn? What else? Do you think it's worth the...
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