16 July 2010

Sometimes we learn best about doing things in new and innovative ways by understanding them in terms of something we already know. Stories provide useful context and perspective and that’s exactly what David Meerman Scott has done with his latest book that’s just been announced: “Marketing Lessons from the Grateful Dead: What Every Business Can [...]

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17 June 2010

It’s safe to say 2009 and 2010 were breakout years for social media. Our last Digital Marketing poll showed 6 of the top 10 tactics as social media complemented by search engine marketing and email.  Slimmer marketing budgets and mass media attention have inspired a rush to many types social media marketing tactics bringing a [...]

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03 May 2010

B2B marketers have always been in the business of “content marketing“ with white papers, case studies, webinars, demos, free consultations, ebooks and the like. Longer sales cycles due to more complex products and services and business purchasing processes often require more information. The content used to educate buyers of B2B products and services can be a [...]

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02 September 2010

Aaron Goldman is an accomplished digital marketer that I know through MediaPost’s Search Insider Summit conference. He reached out to me while writing his new book, “Everything I Know About Marketing I Learned from Google”, and asked if I’d like to contribute. Such a request is a great honor to me but unfortunately, I never did [...]

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16 July 2010

Hiring outside expertise to grow thought leadership, sales and market share is essential for companies that do not have the internal resources to do so. At TopRank Online Marketing, we have conversations with companies every day that have deep expertise in their fields, but when it comes to online marketing, they’ve realized the need for [...]

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11 May 2010

Online Marketing Blog has been toying around with a new blog header and thought it would be best to get your opinion on which design we should choose. In the upper left corner of this post there are 5 different headers to check out, each with it’s own name. Click on each one and the header [...]

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28 March 2010

One of the challenges of having several blogs, especially ones that have similar subject matter, is that sometimes the content could go on either blog and ultimately one blog gets a bit neglected. Sometimes that happens here with Biz Tips Blog and Build A Better Blog. Lately, it seems most of my posts are going on BABB and if you're not reading that blog, then you're missing some information that could help with your online marketing. So the purpose of this post is to direct your attention to four recent articles that you may find valuable. How to Use Blog...

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02 September 2010

Update: Congratulations! Rebecca Flansburg has won the free pass to the 1st Minnesota Bloggers Conference for her post: “Mama wants to go MN Blogger Bad” It was close, she won by just 2 votes over Josh Braaten and Patrick Garmoe. Congratulations again Rebecca and thank you for a clever and compelling post! TopRank Online Marketing [...]

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20 July 2010

There are many tactics companies can implement as part of a smart Twitter Marketing strategy. Growing the initial following is important as is providing the budding community you’re building with something of value to keep coming back and to spread the good word to their networks. One such tactic that offers value and brings people [...]

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13 May 2010

Spotlight on Search Interview with Alex Bennert, Chief Search Strategist at The Wall Street Journal Spotlight on Search is an interview series that shines a light on search marketing professionals to learn more about the nature of their work, differences in SEO amongst categories of web sites and of course, SEO tips, tactics and useful tools. This [...]

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