New Web Design News
Open Leadership How Social Technology Can Transform the Way You Lead
04 May 2010
The book, “Groundswell: Winning in a World Transformed by Social Technologies” by Forrester’s Charlene Li and Josh Bernoff offered companies a much-needed framework for companies to understand social technologies and consumer behaviors. It also introduced the now popular four-step process for developing a social media strategy. A lot has changed since we first interviewed Charlene Li [...]Interview Mel Carson of Microsoft Advertising on Social Media
06 September 2010
Spotlight on Search Interview: Mel Carson of Microsoft Advertising on How Microsoft Does Social Media and the Yahoo Bing Search Alliance If you attend Search Marketing industry conferences, you’ve no doubt run into the ever optimistic and charming Mel Carson from Microsoft. When I was last in London, Mel connected me with an excellent Fish [...]Getting Connected at SES San Francisco
23 July 2010
The Search Engine Strategies conference from Incisive Media has really taken an amazing turn this year for the West Coast event. Not only have organizers moved the conference from San Jose to San Francisco, but SES is now a part of an event called Connected Marketing Week that involves a coordinated effort from a number [...]10 Essential Social Media Tips for Ecommerce Sites
14 May 2010
Social media is impacting how we do business online in new and exciting ways. Customers are sharing more and more data about what they’re doing online and the things they like. Getting people to share your products on social networks is a great way to bring in traffic and find new customers. But ecommerce sites are [...]Daily Success Habits Can Propel Your Business to Greater Heights
12 April 2010
Do you have a habit or two you engage in daily that moves your business forward every day? Last week I joined four of my fabulous colleagues on a teleseminar called Zero to Six Figures: 5 Small Business Experts Share Their Biggest Breakthroughs. This wasn't my typical online marketing teleseminar. In this program, facilitated by the masterful Ellen Britt, we talked about our successes and setbacks on the way to building six-figure businesses. Kathleen Gage, Janis Pettit, Marnie Pehrson, Ellen Britt and I talked quite candidly about fear, negative self-talk, the satisfaction of working with amazing clients, and shared some...7 Social Media Lessons from Mr Miyagi in the Karate Kid
08 September 2010
Note from Lee: This guest post comes to us from Frank Strong, the director of Public Relations at Vocus & PRWeb, a client of TopRank Online Marketing. When The Karate Kid was released in 1984, social media had yet to be conceived. Even so, we can still learn a great deal from the way a character [...]10 Social Media Marketing Questions Answered by Engage
27 July 2010
I’ve been familiar with Brian Solis as many have, for several years. We’ve done a few video interviews with Brian and he’s contributed to popular posts here like this one on social media marketing and this one on content curation. I have to admit that based on his early writing, I thought Brian was overly [...]5 Steps to Build a Twitter Marketing Strategy
17 May 2010
So you want to succeed with Twitter eh? Before you run off and chase shiny butterflies and little blue birds, take a seat and collect yourself. Then read the following tips on creating a potential Twitter marketing strategy that will help you become more productive and successful using Twitter for business. First things first. Who are [...]MarketingProfs B2B Case Study on Email CRM Social Media
05 May 2010
I decided to do a little liveblogging at the MarketingProfs B2B Forum and picked this session: Why email CRM and social media have become the tools of modern B2B marketing where a case study was presented by Genworth Financial. Joel Book from Exact Target introduced the case study: Creating brand advocates is as important as [...]10 Resources on Google Instant What it Means for Search Marketing
09 September 2010
Yesterday Google implemented their new search experience, Google Instant and the SEO and Tech blogs lit up like a Christmas tree. It’s nice to see something get these folks excited for a change. While the notion of instant search isn’t new, Yahoo had it in 2005, Google commands the vast majority of search engine market [...]
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