New Web Design News
Lee Odden On SEO And The Social Web – OMS Minneapolis Keynote
25 June 2010
Lee Odden, TopRank Online Marketing CEO gave the opening keynote of Online Marketing Summit Minneapolis. Lee spoke on the intersection of SEO and social media and provided key takeaways for companies on achieving success. As the social web and search engines integrate and innovate tighter, the intersection between search and social is growing more meaningful [...]Content Marketing Definitions of Curation Context
22 June 2010
Companies are realizing the value in “brands as publishers” and are making real commitments to the creation of content in their online marketing mix. It’s no longer enough to provide fundamental features and benefits information about products and services to succeed competitively online. Consumers and of course, business buyers, seek additional information, resources and others [...]Facebook Page Design - More Options for Do-It-Yourselfers
08 June 2010
A quick follow up to my recent post on how to create a custom landing tab for your Facebook page with FanPageEngine... Several readers commented on that post with recommendations for other do-it-yourself Page creation tools. I list them here for your convenience, but I have not used them so cannot comment on how they work or ease of use. If you do use one of these tools, I would love to see a brief review in the comments so we can learn more:FaceItPages Facebook TabSite Both these solutions are a tad more expensive than FanPageEngine, though they also seem...Facebook Pages Are All the Rage - Do You Have One
07 May 2010
If you've got a business, you need a Facebook page. That about sums it up. But there are so many nuances to making sure it is optimized and works to achieve your business goals. And, then how do you get people to "like" your page and get them to stay and engage with you? Where do you start????? This week I attended a great presentation at the Social Media Success Summit by Mari Smith, also known as The Pied Piper of Facebook. She defined quite a few elements that need to be in place for creating a active Facebook page....Ellen Britts Ice Cream Social
08 September 2010
Have you seen what Ellen Britt is up to this week? She's done something very clever, and fun, to generate sales and create a win-win-win for: customers, JV colleagues, and her business. Ellen's from the South, near Atlanta and she revels in her "southern-ness". She cleverly convinced me and four other colleagues to contribute a social media product to create a bundle of 6 social media training products which she is offering at an insanely low investment. Ellen draws upon a Southern tradition and is calling her sale an Ice Cream Social Media Sale. There's a catch to the sale...Solving Duplicate Content And Multiple Site Issues
24 August 2010
More and more website owners are concerned that they might get penalized accidentally or overtly because of duplicate content. For example, if you run mirror sites, will search engines ban you? If you have listings that are similar in nature, is that an issue? What happens if you syndicate content through RSS? Will other sites [...]Online Video for Branding and Visibility - Interview with Lou Bortone
21 July 2010
Recently I had the pleasure of talking with my friend and colleague Lou Bortone, also known as the Online Video Guy. He talks about branding and online visibility about as much as I do, only in the context of video. So I snagged about 20 minutes of Lou's time and asked him to clarify how video can be used to boost your visibility on the Web. Interview with Lou Bortone (20:29 min) Denise: Hi. I'm Denise Wakeman, founder of The Blog Squad and today I am pleased to have the opportunity to speak to my friend and colleague, Lou Bortone....10 Reasons Why Your Analytics Are Failing 13 Tools To Help
29 June 2010
Web Analytics are a key indicator to the health and performance of any website, but online marketers often get lost in the complexities and details, forgetting how important analytics actually are and why. Analytics can provide a wealth of information but marketers often look at high level indicators such as: top content, bounce rates, entrance [...]Win a Free Pass to Online Marketing Summit Minneapolis
23 June 2010
It’s that time of year again and the ClickZ Online Marketing Summit will arrive shortly to the Minneapple, Friday June 25th. The conference organizer has generously donated a free pass to the 1 day workshop for us to give away here on Online Marketing Blog. The agenda covers everything from Social to SEO to B2B Blogging [...]Celebrate Effective Communications Month and Get Lots of Gifts
10 June 2010
I'm celebrating Effective Communications Month and you get the gifts! My good friend Felicia Slattery has assembled 14 amazing experts (myself included) who are sharing their tips and techniques for free! Research has shown that effective communication is an essential part of your overall business success. If you are an entrepreneur or small business owner, you don't want to miss this opportunity! In honor of Effective Communications Month - a real honest-to-goodness holiday listed in Chase's Calendar of Events-throughout the month of June you can pick up loads of fabulous tools to help you communicate more effectively in your business...
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