Open Leadership How Social Technology Can Transform the Way You Lead
04 May 2010
The book, “Groundswell: Winning in a World Transformed by Social Technologies” by Forrester’s Charlene Li and Josh Bernoff offered companies a much-needed framework for companies to understand social technologies and consumer behaviors. It also introduced the now popular four-step process for developing a social media strategy. A lot has changed since we first interviewed Charlene Li [...]Full Story: http://feedproxy.google.com/~r/OnlineMarketingSEOBlog/~3/G2ab7ni0yY0/

