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Brent D Payne on SEO for Journalists

I’ve been connected via the social web with Brent Payne for several years and we finally met in person at SES Hong...

Avinash Kaushik on Storytelling Web Analytics

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Successful Retailing Does Not Require Extensive Inventory

30 March 2010

Costco's Success Secrets Revealed (ABC News)

Costco Retail StrategySome retailing strategists believe general merchandise retailers must carry tens-of-thousands of products in order to satisfy the needs of their target market.  This often means carrying the same type of product (e.g., laundry detergent) from several different suppliers.  But in reality there are several large retailers who are quite successful carrying extremely shallow product lines to the point where they may only carry a single brand within a product category.

A case in point is Costco, a so-called warehouse store

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