Business Marketing Consulting

New Web Design is one of the only companies that offers free marketing consultations, where our experts will work with you to formulate a custom marketing plan suited for your specific business. We employ only the most qualified and passionate marketing consultants who have a deep understanding of the complexities of marketing and today’s consumer philosophy. Let New Web Design take your business to unprecedented levels of success with our professional marketing services that include:

Key points

• Free Marketing Consulting
• Fresh & Modern Ideas
• Industry Research & Analysis
• Experienced Marketing Experts
• Passionate, Enthusiastic Approach
• Split Tested Marketing
• Proven Plans for Success

SEO Search Engine Optimization

Organic onsite search engine optimization increases users’ ability to find your website through over 1,000 major search engines including Google, Yahoo and Bing. Although there are multiple ways to get your business to appear on a particular search engine, such as paid advertising, with organic SEO you will appear on all search engines organically and for free. This is because search engines analyze the content of all websites and rank them accordingly based on their relevance to the term being searched. When you search a specific word or phrase, the website with the most content relevant to the search term will rank highest on the search results. The experts at New Web Design know how to organically optimize the content on your website so that you rank at the top of the search results for various search terms.

Onsite SEO is a complex process that not many people are capable of fully understanding. New Web Design’s marketing specialists have a deep understanding of search engine algorithms and know many secrets of the trade. We know how to strategically insert original content, keywords and descriptions that are readable by search engine crawlers in order to successfully rank your website first. We even use a professional SEO tracking software that analyzes the process and breaks down the results in order to track our progress. With an extensive list of “first on Google” clients, New Web Design has a proven recipe for success.

Local Off-site Search Engine Optimization

Local SEO Business Listings

One of the most common ways that customers look for businesses to purchase from is through local business listings on major directories. New Web Design helps your company secure a spot on all platforms used to locate local businesses, stores, services and goods. We guide you through the registration process which requires filling out paperwork, verifying correct information, and suppressing inaccurate information. Once your business is authenticated, the following information will be easily viewable at the top of search results pages on search engines like Bing and Google, as well as on all major maps, directories and social media platforms such as Yelp:

Key points

• Your company’s name
• Your company’s logo
• Your company’s address linked to Google Maps
• Your company’s hours of operation
• Your company’s contact information
• Customer Reviews
• Special offers

Data Aggregators

Many large search engines do not immediately accept your business upon registration, but also require that other platforms verify your site first to prove its legitimacy. New Web Design’s SEO experts will get your site approved by the right data aggregators to ensure optimal exposure and acceptance.

Business Profile Setups

All legitimate businesses have business profiles on various platforms, increasing online visibility and therefore boosting the effectiveness of SEO efforts. New Web Design expertly sets up profiles for social media sites, directories, and search engine mapping systems, complete with professional copywriting and custom branding. Some of the sites where we place your business include, but are not limited to, Yelp, Angie’s List, NJ.com, LinkedIn, Yahoo Maps, Google Maps, YouTube, and Facebook.

BUSINESS SPECIFIC DIRECTORY SUBMISSIONS

Sometimes people want to conduct in-depth research in order to find a business they feel confident using. This means that they go beyond a basic Google search and instead use industry-specific directories and databases. New Web Design ensures that your business will appear in these specific search results by submitting its information to up to ten different platforms pertaining to your industry. For example, if you own a plumbing business, New Web Design will have you listed as an authorized plumber on directories such as Nj.com, Angie’s List and Yelp. We even help you with the submission process, filling out paperwork and verifying that your business information is correct.

Pay-Per-Click Marketing Campaign

Google Pay-Per-Click marketing is one of the most instantly-effective marketing strategies when combined with a professionally made website. With traditional marketing, clients pay up-front for the placement of an advertisement on a website, hoping that people will come across the ad and purchase their products or services. With PPC marketing, however, you create a Google AdWords account and pay Google only when a potential customer lead clicks on your advertisement. New Web Design’s digital marketing experts are very experienced in this realm of advertising and understand all the complexities involved in order to make it effective. We have many success stories with our Google PPC set-up, optimization, and management services. When in conjunction with a professional website, this marketing strategy is a recipe for success.

Key points

• Google Pay Per Click Set-Up
• Optimization of Google PPC Campaigns
• Management Services
• Professional Team & Marketing Consultants
• Proven Strategies
• Detailed Progress Reports
• Tracking & Analysis
• Lead Generation
• Better Click Through Rates
• Keyword Efficiency Analysis
• Reduced Price Per Click

Google PPC Optimization

New Web Design will set up, optimize, and manage your Google AdWords account so that you pay the least amount of money per click and only bring in clicks that will turn into profit. This includes optimization of campaigns, better click-through rates, keyword efficacy analysis, and price-per-click reduction. We even make sure you are not paying any money per click when your existing clientele searches for your website. These are just some of the complexities involved in a PPC marketing campaign that we are experts in. We recommend at least a three-month commitment in order to properly track and manage the campaign and see results.

Ad Budgeting

New Web Design takes a unique approach with the advertising budgets we set up for our clients – especially when compared to our competitors. For example, the industry standard is generally that the marketing agency keeps 50% of their client’s money and then uses the other 50% to purchase ads on the client’s behalf. Here at New Web Design, however, we connect your credit card directly to your Google AdWords account. When you check your billing statements, you will see that 100% of the deposited ad budget dollars goes directly to Google. New Web Design receives only a small management compensation in order to to properly track and manage your Google PPC campaign. This fee covers the keyword research, optimization, and marketing management.

Email Newsletter Marketing Campaign

Email newsletters are a cost-effective way to catch the attention of potential customers as well as keep in touch with past and current clientele. Here at New Web Design, we create email newsletters that correlate with your overall marketing plan, informing viewers of upcoming sales, promotions, events, and more. Our professionally made email newsletters incorporate high-impact branding, clever slogans and a strong call to action that entices viewers to purchase your products and services. You can even insert direct links to other components of your web presence, such as your website and social media networks. If viewers think of a friend that would be interested in your business, they can quickly forward it to them with a click of a button, opening doors to even more potential customers. This digital form of mail is a lot cheaper than regular mail because you do not have to pay for printing costs or postage. Although there is a small start cost for the initial creation, once designed you are able to send it out as many times and to as many people as you want, free of charge. With our expertise, New Web Design is able to strategically extract emails from your social media networks, email accounts and address books in order to comprise an extensive contact list to market to. Improve customer retention rates and increase profits with email newsletter from New Web Design.

Key points

• Marketing Consulting
• Creative Content Development
• Professional High Impact Graphics
• Custom Designed to Match Your Companies Branding
• Cost Effective & Reusable
• Clever Slogans & Strong Call to Action Incentives

Marketing Tracking & Analytics

One of New Web Design’s most overlooked but important services is data tracking and analysis. Some marketing strategies may seem like good ideas, but without being able to track progress and see numerical evidence, there is no way of really evaluating its effectiveness. Our marketing experts use various techniques in order to determine the effectiveness of your business’s marketing campaign, and provide you with a detailed progress report that analyzes and explains the data collected. By pinpointing exactly which elements are contributing which results, we can eliminate the ones that are not as effective and put more of your budget into the ones that are. This process enables you to reduce wasteful ad campaign spending and optimize your marketing strategy for better results. We have a deep understanding of a wide range of industries thanks to our many years of marketing experience, so we are able to devise industry-specific campaigns that we know will be successful from the start. This is just one of the many advantages you will get when working with our marketing specialists.

Google Analytics

Google Analytics software is excellent for tracking your website and generating detailed data from it. Through Google Analytics, we are able to see how long viewers are on specific pages of your website, how they found your website, and much more. The ability to track the traffic on your website allows us to create detailed analysis reports that help narrow down your ad campaign to the most potentially profitable components. Google Analytics is even able to link all of your business’s marketing avenues into one easily understandable software, including Facebook, mobile apps, organic SEO, referrals, digital advertising banners, and more. Here at New Web Design, we are experts in navigating the intricacies of Google Analytics software.

Progress Reports

New Web Design provides our clients with detailed progress reports using Google Analytics, phone tracking, and marketing research. These reports are periodically presented during different projects, for example, during the website development phase. You will receive a progress report that breaks down our process, which includes branding, creative content development, custom coding, digital functionalities and more. We provide these progress reports so that you are able to understand everything we are doing, an important practice in establishing a professional, healthy business relationship. Our clients like that they are able to gain insight into our process in order to understand the decisions we make and the advice we give. This creates an excellent synergy between business and co-sourced marketing development group.

Phone Tracking

The ability to track phone usage creates a unique avenue for marketing analysis. For example, let’s say you have advertisements on five different billboards in the same county. By putting a different phone number on each billboard, you can determine which billboard is providing the most leads and therefore, which advertisement is most effective. This is just one example of how we are able to use phone usage data to your benefit. With phone tracking information, New Web Design is able to optimize the effectiveness of various campaigns and narrow our focus. We think above and beyond at New Web Design, always surmising new, innovative ways to bring you success.

Cell Phone Texting & Premium SMS Marketing

One of the easiest ways to inform your customers about new products, services, sales, promotions and events is to send a simple mass text message right to their mobile devices. Text messages are short, to the point, and can even contain photos and clickable links to your website. This is an extremely effective way to quickly share updates because customers are almost guaranteed to read them due to the fact that there are no spam folders or filters for text messages. You will stand out from competitors who are not taking advantage of this service and its benefits, especially attracting millennials who are constantly on their cell phones. There are multiple forms of cell phone texting, like direct phone number message blasts, as well as interactive SMS premium services that allow users to text back with replies, activating a response to inquiries for information. For example, you may text customers telling them about a special subscription offer to which they can simply reply YES in order to join. We can even make it so that with subscriptions that have a starting fee, the reply YES will automatically pay the fee, which will be reflected right on their cell phone bill. While managing your business’s cell texting updates, New Web Design can even create detailed progress reports that track the effectiveness of your text message advertisements. New Web Design consults you on your business model and writes professional texts that will entice customers to use your products and services.

Fax Broadcasting

At New Web Design, we are always thinking outside the box to come up with innovative marketing strategies that will separate you from your competition. This includes taking old ideas and reinventing them in a fresh, new way. Some people may write off fax broadcasting as an outdated marketing tool, but what these people don’t realize is that nowadays, most fax machine numbers are connected to business emails, do not contain spam blockers, and are full-color. When a fax is sent to someone, a facsimile is sent to their email, which they will most likely open and view. New Web Design creates eye-catching, full color advertisements that can be distributed to potential clientele through fax if we deem this a potentially profitable strategy for your specific marketing campaign. Fax broadcasting is an easy, inexpensive tool and that can be used to geographically target customers in your local area.

Key points

• Marketing Consulting
• Creative Content Development
• Professional High Impact Graphics
• Custom Designed to Match Your Companies Branding
• Professional Corporate Quality
• Eye-Catching, Full Color Advertisements
• Geographically Target Customers
• Cost Effective

Marketing Photography

New Web Design understands that to effectively market your business to potential clientele, you must have professional photography of your products, storefront and team. Our marketing experts will coordinate with our co-sourced photographers in order to devise the best way to represent your business, taking into account details such as lighting and angles for optimal marketing impact. When we take photos for your marketing campaign, we always consider where the advertisements are going to be placed and decide what we want the photos to communicate. Elements of these photos can vary depending on if they are for a brochure, website, magazine or billboard in order to attract the best possible response. Professional photos also have the potential to go viral on the internet when posted to your social media accounts. One good photo with that unexplainable “wow factor” has the potential to be shared all over the internet, essentially marketing your business for free. New Web Design has the best resources for professional photography, including extraordinary photographers, lighting equipment, talented models and exceptional photo editors, who will together make your experience one that will last forever.

Key points

• Professional Photographers
• Photo Editing
• Lighting & Equipment
• Models

Business Phone System

Oftentimes, the first form of contact potential clients have with your business is through your telephone line. It is extremely important that your company presents itself professionally by implementing Voiceover Internet Protocol technology, or a VOIP system for short. With a VOIP system, you can record custom greeting and voicemail messages, connect phone trees, and even play advertisements while callers are on hold. At New Web Design, we will install your VOIP technology for you and make professional greeting and voicemail recordings like the ones all major corporations have. Your telephone line is often overlooked as a marketing tool, but at New Web Design, we know how to use every aspect of your business to your advantage. Use the time when callers are waiting for someone to answer the phone to play advertisements detailing your latest products and services. Since they are calling you, these individuals are most likely already using your business so this is an effective way to increase your number of repeat customers. Take your business to the next level of professionalism with a VOIP system installed by the marketing experts at New Web Design.

Key points

• • Initial Installation & Set-Up
• • Professional Recording
• • Custom Greeting & Voicemail Messages
• • Creation of Professional Audio Advertisements

Press Release Marketing Campaign

Over the years, New Web Design has completed many successful press release marketing campaigns. For example, we once had a client who invented bed bug resistant mattress covers. First, we submitted a press release that educated the public on the rise of bed bugs as a major epidemic, and then followed it up with another press release that declared this particular mattress cover as the solution to the bed bug problem. These press releases were extremely effective and were picked up by multiple major news sources. At this point, press releases become very cost-effective because your business is getting local, national or even international recognition for the small cost of the initial press release. Press releases are most successful when in conjunction with a professional web presence. These sort of campaigns can cause the number of visitors on your website to grow very suddenly, so it is important that your site has reliable functionality in order to support the large number of online orders and avoid crashing. We specialize in press releases as well as high-functioning websites with strong security and dedicated server hosting to support quick-growing businesses.

Key points

• Marketing Consulting
• Creative Content Development
• Contact Media Outlets
• Professional High Impact Graphics
• Custom Designed to Match Your Companies Branding

Proper Way to Use a Press Release

When successful, press releases create buzz about your business and cause a sharp increase in sales. Even so, they are one of the least common marketing strategies implemented because they only work when promoting a unique product or service. If you offer the same products and services as other companies, news stations will not pick you up, even if yours are better than your competitors. However, if you invent a revolutionary new product or service that solves a problem or is newsworthy in some way, then marketing to newspapers, news stations, radio networks, and magazine publications can be beneficial. Generally speaking, most people in the marketing industry who specialize in press releases will tell you that regardless of the context, they are guaranteed to boost profits. At New Web Design, we will never give you false information in order to collect a payment; instead we consult you from an unbiased point of view and give you informed advice on the effectiveness of various marketing strategies. Each marketing plan is customized for your specific business and business goals. Sometimes that plan includes a press release but sometimes we advise other, more effective options.

Press Release Process

The first step in building a successful press release campaign is having a revolutionary new product or service. Then, when you sit down with New Web Design’s experienced marketing consultants, we identify your target market and establish an avenue for your press release. This includes using geographic and demographic data analysis in order to narrow your target market and identify the forms of press most likely to reach them. The next step is developing an effective campaign that includes one or more stories for different media forums. A successful strategy is first creating a demand for a product or service and then introducing yours as the solution. Once a press release is created with professional copywriting, marketing text-ology, and branding, we contact outlets such as newspapers, television networks, radio stations, and magazine publications. These outlets will research your business to ensure its credibility before endorsing it, so be sure to have a strong foundation for your business and a professional website. New Web Design has several successful product launch press releases in our portfolio.

Social Media Marketing

A professional social media presence is an easy way to engage directly with customers, increase traffic to your website, and expand your overall online visibility. Without social media, people will only find you if they are actively searching for your website or key terms related to it. Social media postings can attract new clientele who stumble upon your page on their news feed or through their online friends. Not only will you gain new followers, but you’ll also build your relationship with current customers by making informative postings that they will find beneficial, further solidifying brand loyalty. New Web Design’s social media consultants are experts at connecting with your specific audience, creating relevant yet entertaining posts that can be shared on platforms such as Facebook, Twitter, Instagram, LinkedIn, Pinterest and YouTube. A strong social media presence will even help boost the effectiveness of your search engine optimization efforts and Google rankings because now your business is visible on multiple platforms that lead back to your website, helping you appear more often in search engine results. Our two most common social media campaigns are the following:

Key points

• • Individual & Business Profile Setups
• • Social Media Consulting
• • Posting Maintenance & Management
• • Creative Content Development
• • Custom Graphics, Videos & Photo Galleries
• • Advertisement Reinforcement
• • Facebook, Twitter, Instagram, LinkedIn, Pinterest & YouTube

Facebook Marketing Campaign

A Facebook marketing campaign is ideal for companies who want to reach a mass amount of users quickly and cost-efficiently. New Web Design’s marketing consultants specialize in building professional Facebook pages with features such as a profile picture, banner photos with custom graphics, videos, and even a photo gallery of your store. We also make professionally-written postings that inform your followers of updates, specials and promotions. All of our Facebook campaigns use demographic targeting to target specific people out of the 1.23 billion active Facebook users who are most likely to buy your products or services. Facebook is ahead of its time by employing semi artificial intelligent marketing. They are able to identify when a user is showing interest in certain subjects during their conversations on Facebook. They then show related advertisements based on those particular subjects that will then interact with the facebook user creating interest in your business’s product or service. Facebook will then reinforce your advertisements on other search engines like Google, as long as they are still signed into Facebook. For example, when a Facebook user is searching for sporting equipment, a local sporting stores advertisements will then be displayed as banners ads within your facebook home feed. This type of marketing is extremely complex and should only be done by an experienced group of marketing professionals that have an extensive portfolio filled with successful Facebook marketing campaigns.

Facebook App

With the immense increase of smartphones as the primary device used to access the internet, apps are the future of marketing. Facebook is the largest social media site, so applying an app to this forum will increase its effectiveness exponentially. With a Facebook App for your business, you will be able to do things like giveaway contests, newsletter subscriptions, in-store viral vouchers, surveys/polls, chat rooms, and the selling of digital products. An important component that we integrate is a contact form for people to fill out, which helps narrow your target audience and drive traffic to your website. Each Facebook App New Web Design makes is individualized and custom-made to achieve your company’s objectives, as well as accessible on various devices such as mobile phones, tablets and desktop computers.

TV, Radio & Billboard Advertising

Television, radio and billboard advertisements are considered highly effective marketing tools due to the incredible number of people they are able to reach at once. These forms of advertising are considered a bigger investment because of their high price tags, but they are profitable when you consider the amount of people you are marketing to. For example, the average billboard ad costs $2,000 a month, a price that may seem out of budget to some small business owners. However, consider the fact that your ad will be viewable 24 hours a day for 30 days straight, reaching approximately 200,000 potential customers. New Web Design has extensive experience in creating television, radio and billboard marketing campaigns. Our consultants will evaluate your business and pinpoint a strategy that will be most effective, taking into account when, where and to whom your ad will be broadcasted. We will then create enthusiastic and impactful advertisements and even maintenance the optimization of your prime media campaigns. When in conjunction with our other professional marketing services, such as custom branding and website design, these forms of advertising are sure you bring you increased profit. All of your TV, radio and billboard advertisements can also be used on other websites and apps. including twitch, vimeo, hitbox, Ustream, and more.

Key points

• Marketing & Advertising Consulting
• Creative Content Development
• Professional Branding
• Strategic Multi-Faceted Marketing Campaigns
• Professional Videography & Photography Production
• Special Effects
• Video Editing
• Tracking & Analysis

3 Most Common Options

TV Advertisement

One of our most common forms of broadcast marketing is our professionally filmed and edited commercials. New Web Design has an extensive portfolio of cutting-edge presentation videos that are broadcasted on cable television, displayed on video marketing sites like Vimeo and YouTube, or shared on your social media pages. Full content development, video production, narration, special effects and editing are included in our commercial packages. To learn more about our commercial services, click here.

Radio Advertisement

When developing a successful radio advertising campaign, there are a few important factors to consider. First, you must keep in mind that most people listening to car or online radio are not paying close attention to what they are hearing. At New Web Design, we specialize in creating highly enthusiastic radio ads that expertly combine narration and audio effects in order to catch the attention of listeners. Once we grasp their attention, we deliver a strong call to action that encourages them to visit your website or purchase your products and services. Our consultants suggest using this form of advertising in conjunction with other marketing tools. All of your radio or audio based advertisements can be used on other websites and apps including spotify, pandora, iheart radio, soundcloud and more.

Billboard Advertisement

Billboards are strategically placed in busy, high-traffic locations such as highways, where they are easily viewable to moving cars. Getting your message across quickly to vehicles driving at high speeds requires an expert team of marketers. At New Web Design, our designers create custom full-color graphics that stand out from a mile away in order to grasp drivers’ attention. Our expert copywriters use clever language that makes your message loud and clear in a clever, memorable way. We have created many successful billboard campaigns and are sure to do the same for you. Your billboard ad will be viewable 24 hours a day, reaching thousands of potential customers, and with our expert designers it will surely bring in new business.

YouTube Advertising

A professional YouTube marketing campaign has multiple opportunities for advertising, like with the commercials played in between videos, and the pop-up advertisement links over-laid on the video screen that are related to the video the viewer is currently watching. YouTube videos even have the ability to rank organically in search engine results because Google now dedicates prime space at the top of their results pages to YouTube videos that are relevant to the search term. One advantage that New Web Design utilizes for your YouTube advertising campaign is the “Skip Ad” feature. This means that when a viewer chooses to skip the ad you do not have to pay for it, therefore spending your marketing budget money only on potential customers who are interested in your products and services. New Web Design’s professional video production team strategically creates advertisements that communicate all the important information needed to properly market your business before the viewer has the option to skip the ad. Essentially, you are playing your digital marketing advertisements for free. Another way to get the most out of your YouTube marketing campaign is to optimize your advertisements so that they only play before related videos, increasing the chances that the viewer will be interested in your business. New Web Design has a deep understanding of the different complexities involved in maximizing your YouTube marketing campaign for increased business. The advertisements made for YouTube can also be marketed on similar platforms such as Twitch, Vimeo, HitBox, UStream and more. Our YouTube marketing services are broken down into two major parts:

Key points

• Set Up, Maintenance & Optimization
• Creative Content Development
• Professional Branding
• Strategic Multi-Faceted Digital Campaigns
• Professional Videography & Photography Production
• Special Effect
• Video Editing

YouTube Commercial Production

New Web Design specializes in producing enthusiastic, creative, visually interesting advertisements to maximize the effectiveness of your campaign. YouTube’s user-base reacts positively to commercials with unique storylines, entertaining narrations, and outbound links to other marketing mediums such as your website and downloadable mobile app. We have a full-service, in-house video production team that includes video marketing consultants, content developers, script-writers, special effects editors, audio engineers, co-sourced actors, and production set equipment.

YouTube Maintenance & Optimization

Get the most out of your YouTube advertisements by letting New Web Design optimize and manage your campaign for maximum profitability. We will build you an elaborate YouTube video marketing campaign that specifically targets and engages proven potential buyers, giving you the best results for the least amount of budget spending. We track all relevant data and analyze it in order to make educated decisions on how to best optimize your campaign. Let our experts take your YouTube marketing campaign to the next level.

EBay, Amazon & Etsy Advertising

Websites like EBay, Amazon and Etsy have revolutionized the world of E-Commerce through their unique functionalities and user-friendly experience. Entering these large, international online markets are a great way for new businesses to introduce their products to the public. What these sites lack, however, is the ability to custom-brand your business’s presence in order to stand apart from your competitors. These sites also have strict rules and regulations that can get your business banned with even a single minor infraction. New Web Design consults businesses on how to properly manage their accounts so as not to have this happen, and what to do if it does. These sites also receive a small amount of profit for each product sold, so you could potentially not be making enough money to break even for your efforts. Our experts recognize that websites like EBay, Amazon and Etsy are great for starting out, but recommend that once you have a strong client base you transition to a professional, custom-coded E-Commerce website. If you already have a good E-Commerce website, a great marketing strategy is to promote a few of your products on these platforms and advertise links to your website in order to funnel new clientele to your personal site. Through the use of professional branding, content development and custom coding, New Web Design creates opportunities to grow your business successfully using EBay, Amazon and Etsy.

Key points

• Set Up, Maintenance & Optimization
• Professional Photography
• Creative Content Development
• Cost Effective & Efficient
• Professional Branding
• Deep Knowledge of Rules & Regulations
• Correlates with All of Your Businesses Marketing Materials
• Tracking & Analysis

Maintaining and Optimizing EBay, Amazon & Etsy Accounts

New Web Design will consult you on how to properly promote your company using EBay, Amazon and Etsy, from which products should be showcased, in what order they should appear, what the descriptions should say, and what price points are optimal. With New Web Design’s exceptional customer service skills, we create positive relationships with your pre-existing and potential customers. New Web Design has the ability to customize your EBay, Amazon and Etsy accounts using our professional branding, custom coding and marketing-geared content development in order to make the buying experience similar to that of your website. Maintaining EBay, Amazon and Etsy accounts is very time-consuming, and doing it correctly to get the best response requires a team of experienced marketing specialists. We professionally photography all of your products and post them in a synchronized format that correlates with all of your business marketing materials.

Craigslist Marketing

Some aspects of Craigslist may seem limiting from a marketing perspective, like the fact that postings can only be a few sentences, but New Web Design knows exactly how to use Craigslist to its full potential. We are experienced at making high-impact advertisement postings that will stand out amongst the others through the use of professional copywriting, branding and custom coding. Craigslist is a very widely used platform, gaining in popularity compared to traditional newspaper ads. It is a cost-effective marketing tool since it is predominantly free besides the start-up fee and optimization maintenance. New Web Design creates strategic, multi-faceted marketing campaigns that sell popular products or services at a reduced rate in order to attract new clientele, then uses upsell techniques to maximize profitable opportunities. We take your business’s Craigslist ads to the next level by creating synergy with your website and other supporting marketing elements. New Web Design has been marketing on Craigslist since its beginning, so we have developed many trade secrets that surpass common knowledge or expectations of what is possible with a standard Craigslist marketing campaign.

Key points

• • Set Up, Maintenance & Optimization
• • Creative Content Development
• • Cost Effective & Efficient
• • Professional Branding
• • Correlates with All of Your Businesses Marketing Materials
• • Strategic Multi-Faceted Marketing Campaigns
• • Tracking & Analysis

Maintaining & Optimizing Craigslist Marketing

During the course of your Craigslist marketing campaign, your advertisements will often be repeatedly seen by the same potential clientele. New Web Design creates the most opportunities to grab their attention by developing multiple advertisements that are strategically placed with original storytelling marketing techniques. For example, we may post a few general advertisements about your business, then run supportive advertisements that go more in depth about specific services. We strategically post ads for time-sensitive services in order to create a sense of urgency and initiate a call to action. As New Web Design’s experts continue to market your business on Craigslist, we are able to gather imperative tracking information through custom coding which we then analyze in order to devise an optimal marketing approach moving forward.

Reputation Management

All businesses, especially the ones that have been in operation for many years, are bound to have a few unsatisfied customers. Unfortunately, with that being said, one disgruntled client can heavily influence the decision of new or potential clients. When people are searching for your business and the search engine produces negative information, it can greatly impact your companies image leading to an overall poor business reputation and missed financial opportunities. Here at New Web Design our experts will help clients remove negative online news stories, bad ratings and reviews and rip off reports. We offer prevention, suppression and positive review generation or enhancement for small business as well as corporations, looking to manage their reputation effectively. Online reputation management uses the same marketing strategies as search engine optimization. New Web Design holds many secrets of the trade for search engine optimization in conjunction with online reputation management. This is one of the services that requires all of New Web Design’s professional services. Reputation management is a strategic, long term and ongoing process that requires imperative timing, talent, and experience. Some ways to execute a successful reputation management campaign to protect your companies image include combined Google controlled results, positive testimonial generation and submitted your company organically through powerful data aggregators. If reputation management campaign are properly executed, your business may potentially be marked as spam and all of your marketing efforts will be blacklisted off of google leaving only negative reviews to represent your business. This service includes New Web Design’s professional content developers, branding specialists, experienced custom coders and image consultants.

Key points

• Removal Negative Online Reviews, Ratings and Rip Off Reports
• Prevention
• Suppressions
• Positive Review Generation
• Imperative Timing, Talent, & Experienced
• Creative Content Development
• Specialized Branding
• Experienced Custom Coders
• Image Consultants

Prevention

The quicker you start building your defense to manage your businesses reputation the better chance you have of preventing negative attacks and promoting new business. New Web Design will assist you in developing an effective plan of action to start gathering positive testimonials and reviews from current and past clientele to build up your businesses credibility online. New Web Design will also develop, maintain and optimize an abundance of positive advertisements posting them on message boards, blogs and key relevant submission based directories strategically timed out for organic effectiveness in order to manage your businesses image efficiently.

Suppression of Negative Reviews

Whether you are an individual or a business that has been negatively impacted by bad reviews or other forms of reputation damage, New Web Design has a solution. Our group of specialists will assist you in reversing negative information on you or your business, keeping it suppressed and out of sight from Google, Yahoo, and Bing search engine results using reverse search engine optimization and other secrets of the trade. New Web Design will ensure that all of your negative reviews will never be seen by the commonly searched keyword phrases. New Web Design’s professional marketing group takes negative reputation suppression to a whole new level. Since 1999, we have specialized in promoting and marketing companies effectively at a small business price. One of our discoveries was that we are able to positively market your business at the same time actually suppressing any negative reviews. Ultimately, since we are a full marketing company that employs reputation management and search engine optimization experts, you will be getting your money’s worth by hiring New Web Design for one service and receiving the other complimentary.

Business, Website, & Marketing Branding

Branding refers to the “personality” that identifies a company, established through the name, slogan, logo, typefaces, colors and design. The goal of branding is to make your business distinguishable, professional, and memorable, and the key to that is through consistency in design. Branding is an important component of marketing because effective branding will make your company stand out in the market and attract and retain loyal customers. New Web Design will research your industry and develop a unique brand identity in order to create a visual presentation that clearly communicates your business’s message in an aesthetically-pleasing way. All of our work features custom designs and original slogans, with a clean-cut approach that is easy for consumers to understand. Your individual branding will be consistent throughout all facets of your business, such as your website, print media, and social media pages. Compare our branding work to that of large design firms and you will see that our work has the same level of professionalism for a much more affordable price. From small start-up companies to large corporations, from florists to lawyers and everything in between, we create a brand identity that will make you most appealing to your target market. Our branding packages include the following:

Key points

• Industry Research
• Brand Consulting
• Logo & Symbol Design
• Branded Website Banner
• Slogan Development
• Clear Call to Action
• Incorporation Of Brand Throughout All Forms Of Marketing

Videography Marketing

Videos are an effective way to convey a message by combining important information, eye-catching visuals and professional audio effects into one cohesive experience. New Web Design takes many aspects into account when beginning video production, from the platform in which it will be most frequently viewed, to the small details that will make the biggest impact. For example, will your company’s video be most effective with recordings of real people, voiceover narrations, or custom graphics? Will its purpose be to summarize your business as a whole, or to advertise specific products and services? This is just a glimpse into our process of creating a powerful video that modernizes your business presentation. One of the biggest benefits to having a professional video is that you can market it on a variety of platforms including website pages, email newsletters, YouTube, Google, Vimeo and more. Different types of videos can also be made for audiences other than potential customers, like instructional videos that improve employee training procedures. Some of the components in our video packages includes:

Key points

• Concept Development
• Professional Script Copywriting
• Hiring of Professional Actors
• Determination of Shoot Locations
• Directing & Shooting of Video
• Professional Editing of Video
• Production of Voiceover & Audio Effects
• Creation of Visual Effects
• Option of Slideshow, Video or Training Video Formats
• Option of Parallax Effects
• Potential for Search Engine Optimization

Three Most Common Upgrades:

Streaming Video

One of the most advanced ways to display your video is by streaming it from a preloaded video server. What this means is that instead of viewers having to click the play button and then wait for the video to download and begin playing, the video will already be loaded and ready to play because it is constantly being loaded on a separate video server. This creates a more impactful video experience for the viewer because they are able to watch it instantaneously, without any loading delays. New Web Design is one of the only companies that has configured the perfect streaming video service that loads correctly on all devices and platforms. We can even take this service one step further by search engine optimizing the video player and feed, excluding the use of flash coding.

HTML Video Player

A HTML Video Player is one of the most advanced coding methods for video. Here at New Web Design, we have the expertise to code using only the most up-to-date codes, constantly updating our code as technology advances. This allows every aspect of a video player to be search engine optimized, have instant loading speeds, and remain consistent with your business’s branding. This is just one example of advancements in website marketing and media technology that New Web Design has mastered.

Electronic Commerce Video Player

There are some instances in which businesses can make a profit from their videos. For example, educational/tutorial videos are often sold per use as a bundled package or sold using a subscription-based model, where videos are available for viewing after the subscription purchase has been made. There are even instances in which businesses profit per download. Here at New Web Design, we are able to connect Electronic Commerce shopping carts to single videos, video libraries, and even video email subscriptions that customers can sign up for through your website.