Press Release
Marketing Campaign

Over the years, New Web Design has completed many successful press release marketing campaigns. For example, we once had a client who invented bed bug resistant mattress covers. First, we submitted a press release that educated the public on the rise of bed bugs as a major epidemic, and then followed it up with another press release that declared this particular mattress cover as the solution to the bed bug problem. These press releases were extremely effective and were picked up by multiple major news sources. At this point, press releases become very cost-effective because your business is getting local, national or even international recognition for the small cost of the initial press release.

Press releases are most successful when in conjunction with a professional web presence. These sort of campaigns can cause the number of visitors on your website to grow very suddenly, so it is important that your site has reliable functionality in order to support the large number of online orders and avoid crashing. We specialize in press releases as well as high-functioning websites with strong security and dedicated server hosting to support quick-growing businesses.

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Press Release Marketing Campaign

Press release
features

NEW WEB DESIGN

manage the following services:

  • Marketing Consulting
  • Creative Content Development
  • Contact Media Outlets
  • Professional High Impact Graphics
  • Custom Designed to Match Your Companies Branding

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Press Release Features

Optimizing Press
Release Marketing Campaigns

When successful, press releases create buzz about your business and cause a sharp increase in sales. Even so, they are one of the least common marketing strategies implemented because they only work when promoting a unique product or service. If you offer the same products and services as other companies, news stations will not pick you up, even if yours are better than your competitors.

However, if you invent a revolutionary new product or service that solves a problem or is newsworthy in some way, then marketing to newspapers, news stations, radio networks, and magazine publications can be beneficial. Generally speaking, most people in the marketing industry who specialize in press releases will tell you that regardless of the context, they are guaranteed to boost profits. At New Web Design, we will never give you false information in order to collect a payment; instead we consult you from an unbiased point of view and give you informed advice on the effectiveness of various marketing strategies. Each marketing plan is customized for your specific business and business goals. Sometimes that plan includes a press release but sometimes we advise other, more effective options.

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Optimizing Press Release Marketing Campaigns

Setting Up
a Press Release
Marketing Campaign

The first step in building a successful press release campaign is having a revolutionary new product or service. Then, when you sit down with New Web Design’s experienced marketing consultants, we identify your target market and establish an avenue for your press release. This includes using geographic and demographic data analysis in order to narrow your target market and identify the forms of press most likely to reach them.

The next step is developing an effective campaign that includes one or more stories for different media forums. A successful strategy is first creating a demand for a product or service and then introducing yours as the solution. Once a press release is created with professional copywriting, marketing text-ology, and branding, we contact outlets such as newspapers, television networks, radio stations, and magazine publications. These outlets will research your business to ensure its credibility before endorsing it, so be sure to have a strong foundation for your business and a professional website. New Web Design has several successful product launch press releases in our portfolio.

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Setting Up a Press Release Marketing Campaign